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सौंधी सुगंध का संगीत

माटी से जुड़े संगीत में एक मनमोहक महक होती है। इस महक को महसूस किया शेफाली भूष्ाण ने। उन्होंने अपने पोर्टल डब्ल्यु डब्ल्यु डब्ल्यु डॉट बीट ऑफ इंडिया डॉट कॉम में 80 लोकगीत गायकों के 5000 से ज्यादा गीत संग्रह कर रखे हैं। ये लोकगीत पश्चिम बंगाल, बिहार, झारखंड, राजस्थान, हिमाचल प्रदेश, उत्तराखंड, मध्यप्रदेश, पंजाब और उत्तरप्रदेश के विभिन्न अंचलों की मिट्टी की महक को सांसों में भर देते हंै। खास बात यह है कि शेफाली ने इस आंचलिक सुगंध को दुनियाभर के श्रोताओं तक पहुंचाने के लिए लोकगीतों को चुन-चुनकर ऑनलाइन प्रस्तुत किया है।
India: new life for old-school folk music
Technology meets tradition in a new record label that's trying to popularize folk music in today's India.
Jason Overdorf May 29, 2011 08:42
NEW DELHI, India — As a young girl, Shefali Bhushan studied Hindustani classical music. But in 2000, when the 39-year-old, New Delhi-based music promoter started her first record label, Beat of India — more or less by accident — it was India's haunting, vibrant folk music that captivated her.
"I had been trying to do some music-related programs for television," Bhushan said. "But they didn't want to commission anything. A friend of mine who's also involved with Beat of India, NK Sharma, suggested we do something like this because it hasn't really been done in our country in any organized way."
"Something like this" meant a six-year-long talent search in India's small towns and villages, making field recordings in huts and fields, schools and community centers, with what might have been the last generation of genuine folk performers. ...More

Popularising Indian folk music
Ruhi Batra | May 7, 2011
Folk music might be Bollywood's latest fad, but recordings are few and usually tucked away in the darkest recesses of music shops. But one website has attempted to transform folk music from a dying art form to a living repository of our unofficial history.

The portal - - is a collection of over 5, 000 songs and has introduced 80 folk singers from Bihar, Gujarat, Himachal Pradesh, Jharkhand, Madhya Pradesh, Punjab, Rajasthan, Uttarakhand, Uttar Pradesh and West Bengal to a worldwide online audience.

The woman behind this endeavour is Shefali Bhushan, a singer and filmmaker whose concern at India's apathy toward folk music prompted her to do something. "I had been toying with the idea of doing a television series on Indian classical and folk music, " says Shefali, enconsed in her south Delhi home-cum-office. "I tried hard to push it, but Indian channels aren't the kind that commission any thoughtful programming," she rued ...More

Time Out Bengaluru (Folk’s sake)
A little-known website documenting the folk music traditions of India is now looking at material from down south, says Darshan Manakkal.

At the turn of the millennium Shefali Bhushan set out with a group of friends from Delhi on a series of expeditions into India’s hinterland. Since then, equipped with an improvised video and audio recording rig, and resolute zeal to preserve the country’s folk music traditions, Bhushan and her friends have amassed a considerable repository of folk music from north India at, which will now be updated with material from south India. “We went out to try and get some authentic music, in an effort to bring about some availability,” Bhushan, who is the team leader of the folk music label that emerged from the effort, Beat of India, said in an interview from Delhi. “Beat of India is not about preserving folk music and locking it up in an almirah. That was never our idea. We are trying to popularise the music.”

Beat of India’s library features over 80 folk musicians from Bihar, Gujarat, Himachal Pradesh, Jharkhand, Madhya Pradesh, Punjab, Rajasthan, Uttarakhand, Uttar Pradesh and West Bengal, and all recordings of these artists can be previewed and purchased online...More

India Today (English) - February 19, 2007

India Today (Hindi) - February 28, 2007

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DD News - 4 November, 2006

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CNN IBN - 23 December, 2006

India Today (English) - December 04, 2006

Tuesday, November 21, 2006
Malwi folk singers on net

Chronicle News Service
Dewas, Nov 20: Now, the sweetness of Malwi folk songs can be enjoyed abroad also. After revolution in communication it has become easier to listen to these folk songs even abroad which were sung in huts and people had to tread through the pavements of the villages where these songs were sung... More

India Today (Hindi) - November 15, 2006

The Hindu (Friday Review) - November 10, 2006

HT (City) - November 7, 2006 (Page-3)

Hindustan Times - November 04, 2006(Page-13)

The Hindu (Friday) - October 27, 2006
The Indian Express (The Sunday EXPRESS)
Sunday, October 16, 2005
Cover Story - Local area network
Our first stop is the All India Radio (AIR) office in Indore, since the station maintains an extensive database of folk musicians. The officials there are a little wary of the two people standing before them-a 34-year-old entrepreneur and a journalist. After all, they don't expect out-of-towners to just land up one day at Malwa House and start enquiring about folk music. But Shefali Bhushan, one of four partners who run, a website dedicated to folk music, is used to cold calls.

Bhushan scouts for untapped potential by combing the countryside and records them live on an IBM laptop connected to four low sensitive mics. An analog to digital mixer then uploads them onto the website. This time she intends to record the folk music of the Malwa belt. We primarily set out in search of Kabir panthis (Sant Kabir's followers who sing songs set to his verse) but also come across Sunderakhand singers and Sant Singhaji worshippers...More
Lalitha Suhasini goes on a musical journey through the Malwa belt of Madhya Pradesh in search of fine folk. Photographs by A Srinivas

Interview with Beat of India's CEO, Shefali Bhushan, telecast on CNBC, TV 18., 23rd June 2005

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